Let’s just start with the idea that AI isn’t here to replace your voice.
But it can make your LinkedIn presence ten times easier, faster and more consistent, if you use it the right way.
Most SMEs fall into one of two camps:
1. The “I’ll post when inspiration strikes, which is never” camp.
2. The “AI wrote this, and yes, it definitely shows” camp.
But there’s a third option (the sweet spot) where AI becomes a creative partner, not a ghostwriter. And this is how to make it work.
Why LinkedIn Needs Your Voice (Not a Bot)
People buy from people and trust people. (Not bots that write things like “unleashing synergies across cross-functional paradigms.”)
So hold your horses on handing your entire voice over to AI. Because you don't want to sound like everyone else, or worse, like a dull corporate handbook.
AI is powerful, but it’s not you.
Your
- stories
- personality
- opinions
- experience
- humour
- scars from things that didn’t go to plan make your content land.
Use AI to make the process of writing easier, faster and sharper.
How AI Actually Helps (Without Killing the Human Side)
1. AI Helps You Generate Better Posts - Using Your Ideas
AI is brilliant at turning vague thoughts into content angles.
Example:
You think, “Our clients don’t understand why strategy matters.”
AI gives you 10 post ideas, 3 hooks, 2 frameworks, 1 spicy analogy, and a clever way to explain it.
You get to keep your voice, use AI for the legwork.
2. AI Helps You Sound Clearer (Not Smarter)
AI can clean up your messy brain-dumps. Organise your thoughts into a coherent argument - or even help you flesh out what your argument could be, perhaps?
You give it:
“I’m annoyed because everyone thinks LinkedIn funnels are just posting twice a week.”
AI turns it into a:
- punchy opener
- clean narrative
- crisp takeaway
You still bring a healthy dose of frustration, whilst. AI turns it into clarity.
3. AI Helps You Stay Consistent (Even When You’re Busy)
It's not a shocker that business-owners and decision-makers are doing other things - like growing their companies - and have no time or energy left to push out authoritative insights on their LinkedIn profiles or pages. But of course.
Posting regularly is hard when you’re drowning in calls, deadlines, Slack messages and decisions.
AI can:
- Expand your scattered notes into posts (remember to dot down practical experiences though)
- Repurpose a webinar into 6 mini stories
- Turn your customer messages into social proof content
If you can provide the raw human material, AI will structure it beautifully.
4. AI Helps You Avoid Overthinking Everything
Humans: “Is this post good enough? Should I tweak that sentence? Does this sound a bit arrogant?”
AI:
“Here are 3 variations. Pick one and post.”
Sometimes AI’s real superpower is stopping you from sabotaging yourself.
5. AI Helps You Be You
This sounds counterintuitive, but here’s why it works.
AI can reflect your tone back at you, when you feed it 5 of your posts, screenshots of your previous work, share a few jokes you found funny, and it will learn your:
- rhythm
- preferred words
- bluntness level
- sassiness rating
- love of emojis (or hatred thereof)
It mirrors you, minus the typos and the rants.
What AI Can’t Do
AI can’t:
- Share your lived experience
- Tell your personal stories
- Have opinions based on reality
- Know your hard-won lessons
- Create vulnerability or humour from scratch
This is why AI should be a co-pilot, not a driver.
A Simple Framework: Human First, AI Second, Human Last
This is my go-to method for clients:
Step 1: Human First
Dump your raw thoughts. Voice note, messy paragraph, bullet list, whatever you've got.
Step 2: AI Second
Tell AI to expand, structure, sharpen. Add options. Add angles, variations.
Step 3: Human Last
Add your:
- stories
- jokes
- opinions
- personality
- punch lines
You end up with something you could have written, but faster and clearer, and probably optimised.
The Real Reason AI Works on LinkedIn
Because most businesses don’t have a content problem. Instead, they have:
- A time problem
- An idea problem
- A confidence problem
- An execution problem (consistency too)
AI solves these. You just need to keep in check your authentic voice part.
Put the two together and you build brand, trust and inbound opportunity on autopilot.
Final Thought
AI is not a threat to your authenticity, but lazy content is.
Use AI to accelerate, not replace; to sharpen, not drown out your voice; to be more consistent, not more generic.
Do that, and you’ll never sound robotic.
You’ll sound like you but visibly more popular (at least on social).